The two types of information we collect are personally identifiable information and website use information. Website use information is anonymous information that cannot be used to identify you. We use this information to track navigation through our Sites, which pages are viewed most often, what other websites are visited and similar data. We also use the information to develop and deliver marketing strategy, to notify you of ads, promotions and to offer products and services to you. Personally identifiable information is sensitive information that can be used to identify you. Personally identifiable information includes, among other information, your full name, e-mail address, physical mailing address, and telephone number. Some of the features on our online Sites require that you provide us information about yourself such as when you elect to purchase a product from us, register as a member for an account or choose to fill out a form on our online Sites. You can review and update any personally identifiable information you have voluntarily elected to provide to us prior to submitting the information. We will never request your password, user name, or other personally identifiable information through e-mail. This practice, called “phishing,” is oftentimes a scam designed to steal your personal information. If you receive an e-mail message that looks like it is from us asking for your personal information, please do not respond.
Use of Personally Identifiable Information You Choose to Provide
If you choose to provide us with personally identifiable information, we will use that information to enhance your experience in the following ways: • Complete your request to sign up to receive information via e-mail on any of our online Sites.
Our online Sites are general audience sites. We do not permit anyone who tells us they are under the age of 13 to register online with us. We also do not collect information from anyone that tells us they are under the age of 13. Children under the age of 13 should always ask their parents or guardians for permission before providing any contact information to anyone online. We urge parents and guardians to participate in their children’s online activities and use parental controls or other web filtering technology to supervise children’s access to the Internet.
Automatically Collected Information
We save information based on your interaction with our online Sites. This allows us to process your inquiries more efficiently, notify you of advertisements, promotions and to offer products and services to you and ultimately, provide you with enhanced customer service. This information includes, but is not limited to, your Internet Protocol address (the address automatically assigned to your computer every time you establish a connection to the Internet), the name of any referring websites, as well as your navigation and activity on our websites. By tracking this type of information, we may be able to modify our content and product displays to enhance your experience while visiting our online Sites. This information is only used to help us make our Sites more useful to you and to notify you of ads, promotions and to offer products and services to you. Except for authorized law enforcement investigations, no attempts are made to identify individual users or their usage habits. Raw data logs are retained temporarily as required for security and site management purposes only.
Information Collected for Tracking Purposes (Cookies)
Like many websites, our Sites do not currently respond to “do not track signals” or other mechanisms that consumers may utilize on their web browsing device to limit the collection of certain information about a consumer’s activities over time and across various websites or online services. As with most websites, we use “cookies” to obtain information when your web browser accesses our online Site. “Cookies” are small amounts of data that are stored on your computer and find their way to your browser via a web server. They flag information about your activity on our online Sites. This information helps us to improve our Sites and to make them friendlier and easier to use. We are then able to “recognize” you and personalize your experience with our Sites. You may “turn off” cookies by following steps outlined in the “Help” portion of the toolbar on most browsers; however, cookies allow you to take advantage of some of our Sites’ best features, so we recommend that you leave them turned on. We may use trusted third-party service providers to serve advertisements on our behalf using the Internet. This form of marketing, called “retargeting,” enhances the web surfing experience and allows us to better notify you of our advertisements and promotions, and offer products and services to you. These companies may use technologies to measure the effectiveness of advertisements and use information about your visits to our online Sites and other websites so that we can provide a better experience for you. The third-party service providers may collect anonymous information about your visits to our online Sites and your interaction with our online Sites. This anonymous information is collected through the use of a pixel tag and/or cookie. No personally identifiable information is collected or used in this process. Our third-party service providers do not learn the name, telephone number, postal address, e-mail address, or any other personally identifiable information about you in connection with the aforementioned retargeting process.
We may share aggregated general information collected by our Sites with our subsidiaries, affiliates, sister or parent corporations independently owned and operated Modern Furniture retail furniture stores or with our third-party service providers. Aggregated data does not contain any personally identifiable information that could be used to contact or identify you. We only share personally identifiable information in one or more of the following limited circumstances:
We take appropriate security measures to protect against unauthorized access to or unauthorized alteration, disclosure, or destruction of the data you provide to us. Our servers are protected by firewalls and are physically located in secure data facilities to further increase security. While no computer or facility is 100% safe from outside attacks, we believe that the steps we have taken to protect your personally identifiable information dramatically reduce the likelihood of security problems to a level appropriate for the type of data involved.
We also use "pixel tags" (sometimes called "Internet tags", "web beacons" or "clear GIFS"), which are tiny graphic images, on our website. Pixel tags help us analyze our customers' online behavior and measure the effectiveness of our website and our advertising. We work with service providers that help us track, collect, and analyze this information. Pixel tags on our website may be used to collect information about your visit, including the pages you view, the features you use, the links you click, and other actions you take in connection with the site. This information may include your computer's Internet protocol (IP) address, your browser type, your operating system, date and time information, and other technical information about your computer. We may also track certain information about the identity of the website you visited immediately before coming to our site. We do not otherwise track any information about your use of other websites. Pixel tags and cookies in our emails may be used to track your interactions with those messages, such as when you receive, open, or click a link in an email message from us. We also work with business partners that use tracking technologies to deliver advertisements on our behalf across the Internet. These companies may collect information about your visits to our website and your interaction with our advertising and other communications. We may combine the information we collect through cookies and pixel tags with other information we have collected from you. This information may be used to improve our website, to personalize your online experience, to help us deliver information to you, to determine the effectiveness of our advertising, and for other internal business purposes.
Opt-Out of Services
At any time, you may opt-out of our services. You are free to delete all cookies on your browser, or have your browser notify you when a cookie is set—simply check your browser settings. By deleting your cookies, you will disable our ability, or that of our third-party partners, to deliver advertisements that are targeted to your interests. You will have to clear your cookies each time you visit our online Sites to ensure that you are not receiving retargeted advertisements. You may also receive e-mail messages from us. If you no longer wish to receive these communications, let us know by following the opt-out directions on any of the e-mail messages you have received from us. Please note that if you wish to opt-out of receiving e-mails from independently owned and operated Modern Furniture retail furniture stores you will need to contact them directly to communicate your contact preferences. Additionally, we may display interest-based ads to you on third-party networking service platforms, such as Facebook, Instagram, Twitter, or Google through tools offered by third-party service. These tools allow Modern Furniture to personalize our advertising based on your previous shopping experiences with us. Modern Furniture does not share any of your personal information, including contact details and shopping history, directly with the third-party networking service. The tool that we use enables Modern Furniture to convert your email address to a unique number that is later matched to a unique number generated by the third-party networking service from its user information database. You may opt-out of receiving interest-based ads from Modern Furniture by emailing us at firstname.lastname@example.org with the subject line “Social Network Opt-Out”.
Date Updated Policy Became Effective: November 22, 2017.
California Privacy Rights